What can we say about 2020 that hasn’t already been said? It’s a year that will no doubt stay with us long after it ends. But out of the darkness comes light and with it a gorgeous new sustainable label from designers Geraldine Nortje and Kate Kozak. Pairing bold prints with natural materials, we caught up with Kate and Geraldine, the founders and creative force behind 2020.DESIGN
, to hear more about their new beautiful and sustainable artisan fashion label and the passion behind it.
What inspired you to start the label?
We met last year at a design market in Sydney and it was a perfect meeting of talent and timing. Over a few months it was clear that together we could achieve a brand that we were proud of. One that was sustainable, inclusive, fun, inspirational and reflected our audience’s needs.
We share the same values and our skills complement one another. (Geraldine handles the design and manufacturing, and Kate is responsible for the branding and business side.) Because we’re just beginning, we do everything together to learn from each other. You need to know your business from start to finish.
Why the name 2020.DESIGN?
It is 2020: the year of change! There is no way back. As designers and founders we have a responsibility and opportunity to make wise choices – often not the most affordable but ones that are kind to the planet and the makers. Because of COVID-19 our makers rely on us at the moment, needing not only financial but also mental support. The label name reflects our experience and our hope for a more sustainable future in fashion.
To read the full interview please visit "Peppermint Magazine" website: https://peppermintmag.com/take-five-2020-design/