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Our style is a combination of culture and skills with distinct influences of Africa, Australia and Bali. Our design philosophy is to keep things simple, comfortable and let the prints and colour combinations do the talking. We wanted to create a label that was more than just fashion: sustainable, inclusive, fun, inspirational and reflecting our audience’s needs. We are focused on collaborating with various artists to nurture our creative spirit and inspire everyone around us. 

As designers and founders, we have a responsibility and opportunity to make wise choices: often not the most affordable but kind for the planet and the makers. We use only natural materials like bamboo buttons & pure linen grown and woven in West Java Indonesia. We source all materials locally working with small businesses and supporting generational skilled artisans.

Geraldine & Kate


The co-founder Geraldine Nortje is a notable designer from South Africa, showcasing her collections at Mercedes Benz Fashion weeks and top fashion magazines like Vogue and Marie Claire. Moving to Australia marked a new adventure for her fashion journey and set her on the path to a signature store and launching 2020.DESIGN with her business partner.

Second half of the creative duo, Kate Kozak, started her fashion career by establishing a European linen label Seaside Tones in Australia. After two years, she was ready to embark on a new journey and decided to collaborate with a local designer who shares her values and seeks to make a positive impact on the fashion industry.